When it comes to advertising, Mercedes-Benz likes to really think outside the box to develop its boldest, most effective ideas. Sometimes this even requires making a commercial without any actual cars, but instead with a few fluffy chickens. This is the risk the automaker was willing to take in order to show off one of its latest technologies.

Debuting on the new Mercedes-Benz S-Class is the innovative technology called Magic Body Control®. As part of Mercedes-Benz Intelligent Drive, it essentially adjusts the suspension of a vehicle based on its analysis of the road. This creates a ride that is smoother than ever experienced before, making each driving experience more enjoyable.

What better way is there to advertise this feature than in a 53-second spot with a dancing chicken?  We sure can't think of one. The ad begins with Diana Ross and the Supremes playing in the background, and a chicken being held that moves and groves to the music while its head remains stable and staring at the camera. The idea here being that with the Magic Body Control® passengers will experience stability at all times, no matter how rocky the road ahead may be.

To check out the spot for yourself, simply navigate to: http://www.youtube.com/watch?v=nLwML2PagbY#t=39. Here at Mercedes-Benz of Shrewsbury we certainly can't to take a new 2014 S-Class model for a spin once it makes its way to our showroom.

In the meantime, feel free to visit our Shrewsbury, MA dealership anytime during our normal business hours. We'd be happy to arrange test drive with any of the new Mercedes-Benz models, and answer any questions that you might have about specs and features. Your ideal vehicle is just waiting to be discovered, so come see us soon!

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