BMW vs. Mercedes-Benz: Which Luxury Brand Is Right For You?

Ah, the old BMW vs. Mercedes-Benz debate. It's been around for ages, but never has it been more prominent than it is right now. Both BMW and Mercedes-Benz are currently producing some of the most stylish, luxurious, and powerful vehicles on the market here in Shrewsbury and beyond. Which one works for your needs? It all depends on what you want. If you have any questions about how specific Mercedes-Benz models compare against their BMW competition, feel free to contact us. In the meantime, allow us to paint a broad picture of how these two German luxury brands stack up.

Performance & Handling

BMW has earned a reputation for producing "the ultimate driving machine". Mercedes-Benz has earned a reputation for producing "the best or nothing". Accordingly, many people searching for a premium performance vehicle choose BMW, and people searching for a supremely luxurious car or SUV choose Mercedes-Benz. But the reality is that both brands continue to innovate where performance is concerned, and in more recent years, Mercedes-Benz has begun to release more Mercedes-AMG models. That means, though you may think you need to choose a BMW to get the best performance, in all likelihood, that's not the case. Thus, if you've been considering a BMW M Series, we invite you to instead explore our new Mercedes-Benz inventory here at Mercedes-Benz of Shrewsbury, instead.

Luxury & Convenience

BMW offers plenty of luxuries that Mercedes-Benz does, like premium leather interiors in its vehicles, automatic climate control, panoramic moon roofs, and much more. But Mercedes-Benz models are engineered to exacting standards and designed with luxury top-of-mind. Thus, when you choose a Mercedes-Benz, you may encounter a wide range of standard luxuries ranging from a hands-free power lift-gate, to a heated steering wheel and armrest, to ambient lighting and even interior "energizing comfort" technology that emits interior vehicle scents paired with massage seat settings and mood lighting.

Safety & Technology

Looking for a safe vehicle? With Mercedes PRE-SAFE® and a range of active safety technologies standard on most new Mercedes-Benz models, it'd be hard to go wrong picking a new Mercedes-Benz over a BMW where safety & security are concerned. Mercedes-Benz models also offer the latest in-car infotainment, including both Apple CarPlay™ and Android Auto™ integration where many BMWs provide only the former and not the latter.

Learn More: Contact or Visit Us Today

We're happy to help you further compare Mercedes-Benz and BMW across the categories. If you're interested in learning more, we're a click or phone call away here at Mercedes-Benz of Shrewsbury!