If there is one thing that Mercedes-Benz has done
really well it is the perfect combination of sleek appearance and performance.
Appearance and performance have been two of the biggest influencers in shaping
the Mercedes-Benz brand. It doesn't stop there however; there are some deeper
influencers for the Mercedes-Benz brand. Few get to see it. And Mercedes-Benz
of Shrewsbury, located at 760 Boston Turnpike Road in Shrewsbury, MA, would
like to take a moment to share it with you..."it" being the brand's
philanthropic and green spirit.
First, we'd like to introduce you to the
Mercedes-Benz Think Green Team, a collective of eco-minded employees dedicated
to raising awareness about environmental issues as well as other philanthropic
efforts. Events hosted are aimed at
helping fellow employees work toward and enjoy greener days now and in the
future.
A more concrete example of Mercedes-Benz serving as
a shepherd for the planet is the fact that they are the first green luxury
dealership in the world to be U.S. Green Building Council-certified. Through
tireless research, engineering and re-engineering, Mercedes-Benz has also
launched the S400 HYBRID sedan and ML450 HYBRID SUV in 2009. Plus, a
zero-emission fuel cell in 2010.
There's also the Mercedes-Benz C300, which with the
Flexible Fuel Option, can be powered by a mixture of ethanol (renewable) and
petrol. And, let us not forget BlueTEC Clean Diesel - what is perhaps, the
Tri-Pointed Star's biggest claim to fame in the environmental arena.
Last, but certainly not least is Mercedes-Benz
giving. In addition to sponsoring programs such as the Giving Tree and hosting
coat and blanket drives, Mercedes-Benz USA has organized the Mercedes-Benz
ShadeFund Entrepreneurs. The goal of the fund is to develop and support
sustainability in the U.S. And, over the course of two years, Mercedes-Benz USA
will select up to 12 small business owners with whom they'll invest. The
qualifying characteristics, as outlined by Mercedes-Benz are "... innovative, entrepreneurial
spirit...commitment to the environmental values and exceptional
artisanship".1
Interested in more Mercedes-Benz news? Stay tuned.
And remember, in addition to visiting us in person, you can always explore the
eco-minded, new
Mercedes-Benz models in our lineup, online.
1http://www.mbusa.com/mercedes/innovation/thinking_green/overview